Ye, the rap artist and entrepreneur formerly known as Kanye West, is making headlines once again—this time for his foray into cryptocurrency.
After facing backlash for controversial social media activity, Kanye West has now set his sights on the blockchain space, reportedly working on launching his own digital token.
Media speculation has suggested that the token initially referred to as “Swasticoin,” is part of Ye’s broader ambition to create a decentralized financial ecosystem. However, sources close to the artist revealed that the project might instead be named “YZY,” with the key objective of bypassing Shopify’s restrictions on his Yeezy merchandise sales.
According to industry insiders, Ye intends to retain 70% of the token’s supply, a move that raises concerns about centralization and regulatory oversight.
Beyond the token launch, Ye has hinted at an even more ambitious undertaking—developing his own blockchain. In a recent social media post, he suggested that launching a proprietary blockchain could be the next step in his digital finance venture, though details remain unclear.
As part of his exploration into the crypto world, Ye has also attempted to engage with former Binance CEO Changpeng Zhao. He recently reshared one of Zhao’s posts about decentralized exchanges, prompting a surprised reaction from the crypto executive, who noted Ye’s significant online following.